I really like this print ad primarily for its universal appeal. People of all ages use pencils and chew gum. Granted, this ad is nothing game changing but I wanted to add some variety to the types of ads I use; this being one of the first print ads I’ve talked about. Because it is a print ad I see large change in the dynamic and method of advertising. Its not flashy, but very eye catching, primarily because of the contrast in focus. The most interesting part of this ad is that the product is secondary and placed inconspicuously in the corner. That to me was brilliant. The image in the ad is so cool and captivating yet obscure enough to make a consumer take a second and ask the question, “what is this advertisement trying to sell?”. It makes the consumer seek out the product then take the time to put together the ad and the product to determine the message. It is a was creative way to engage the audience in a way that commercials do, all with a single image.
Does the ad have any real significant impact on our popular culture? No, but it’s a neat ad with some impressive graphic design that give me this unexplained feeling of expected fun to go with the consumption of this gum.
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