Facebook advertisements are interesting to analyze, because it isn’t a matter of asking the typical questions like who is the intended audience. Facebook ads are customized to fit the things that you like. Literally. Every time you click that little thumbs up icon and tell your Facebook community what you like, Facebook records that and makes sure to use that information against you. Take a look at these ads for example:
Keyword targeting is perhaps one of the most powerful ways to reach your target audience on Facebook. Say you wanted to promote a new sci-fi movie on Facebook – you could easily target your ad against all users who had placed “Star Wars” or “Star Trek” as interests in their profile. With the ad on the right, this consumer probably "liked" aviator sunglasses on Facebook (since he obviously likes them in reality as well) and because of this he is now subtly plagued with advertisements promoting sunglasses. Will this result in a culture that instead of putting everything out there for all to see(what we have now), becomes introverted because of this invasion of privacy on behalf of advertising agencies. Or will the exact opposite occur. The surrendering of our likes and dislikes to producers giving them all the necessary information to start producing what consumers really want?
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