Monday, May 2, 2011

Advertising and Race

It comes as no surprise when concluding that minorities have had either little or negative representation in advertising. The biased portrayal of racial minorities by the media is partly due to the class-based nature of the media. Companies that reach a wide market targeting the middle and lower class will have a tendency to include minorities in their advertisements. Take this Target commercial for example :




The two racially different girls are having fun dancing and decorating their rooms. The message: Target is the place to go for all of your dorm room needs, no matter what your race. Targeted at young girls going to college about the ages 

of 17-25. Now I want to show a contrasting advertisement of a high-end product like Armani to make the difference in ethnic diversity apparent. These are only a few of their ads but I've included a link to a site with all of their other ads, but believe me when I say that there is not racial diversity at Armani. 

1 comment:

  1. click the word Armani to go to the link (its the last word of the paragraph)

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