“Now you, too, can woo women with just a sultry look, if you just dab on some La Nuit De L'Homme cologne by Yves Saint Laurent.” This is what the article read following the release of this commercial. This ad is very unique, and significant be it that it stars famous actor Vincent Cassel and is directed by the renowned Darren Aronofsky. The effectiveness of this advertisement resides in its presentation. It isn’t cheap, or vulgar, or aggressive. It’s smooth and entertaining. I loved watching this ad, not because it has a guy getting hit in the balls or hot women with beer, but because it was beautifully made in a way that borders art. This “ad” has a broad audience. Though it looks as though it was made for an upper class society, it’s really for anyone that wants too feel a little fancy and woo the ladies. Also, women will see this beautifully made commercial, and like the Old Spice guy, want their man to smell/be like the man they see in the commercial. Thus this commercial targets both male and female of ages 21-40.
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