Hope: The Obama Ad

I know this is old and almost irrelevant at this point in time, however, I believe this ad is significant enough to be revisited. I wasn’t old enough to vote at the time, but I was old enough to truly grasp the political process unlike years past. For, I saw a message break barriers and make history. It was an entire campaign that revolved around one powerful word, hope. The Obama campaign strategists played it by the book when coming up with this campaign. The image/word was simple, relevant, and competitive. The red, white, and blue tied into the image of a gentle face looking off into the distance with the powerful word hope emanating creates the most important part of political marketing; the trust. It’s an amazing image that warms the heart and pushes “consumers” to believe. These consumers obviously being 18+ Americans, both male and female of all ages and backgrounds (he was running for presidency, he can’t afford not to be completely inclusive).