Women in Sports

In class we discussed how advertising is often skewed in regards to sports and gender. We discussed advertisers tendencies to sexualize women athletes and admire them for their attractiveness rather then their abilities. But this isn’t always true. I believe its all in how the athlete is wiling to portray themselves. Take this ad for example. This is a commercial with Maria Sharapova that acknowledges her beauty but also her amazing athletic abilities.

            This is a very nice commercial. It speaks to a young female demographic, but the universal Nike message speaks to young men as well. This commercial is the direction that advertisers need to take to promote positivity towards female athletes and lessen the objectification that is associated with them. This advertisement’s influence on pop culture is quite positive. It tells girls that there is a healthy balance between outer beauty and athletic success.