Hyundai: Where Would We be Without Technological Progression

I like the way that instead of painting a unrealistic picture of what the product could make you (if you drink Dos Equis you could be more like the most interesting man in the world, or if you use Axe body spray girls will disrobe and throw themselves at you) it cleverly tried to point out what life would be like without it. Its subtle enough to where the audience will not take offense to you basically saying “you need this or else!” yet straight forward enough to make the consumer think about what life would be like had no one recognized progression and innovation. Demographically looking at ages 16+, any gender, any ethnicity, and any income because of the great diversity of the actors in the commercial. The advertisement uses the ELM theory because the ad uses peripheral processing, very entertaining to watch and the message is not hidden, it’s spelled out for you.