I felt extremely stupid for falling for this, but that’s what makes it a great advertisement. It feels as though one is watching a clip of a documentary you’d find on the discovery channel, but in reality is a commercial for Hi-Tec shoes trying to sell their product to young outdoorsy people. Brilliant! All marketing firms, take out a pen and paper and take notes. This is how advertising should be. It should be so discreet that I can’t tell I’m being sold a product. Require me to look into it, do some research. We are at a point in time where it is part of popular culture to not have all of the answers, because we have the technology (often right in our pockets) to find the answers. It is something that as a generation we almost enjoy (we do it with music, movies, even news). So advertisers should stop underestimating a demographic that is almost too smart for “conventional advertising”, we tend to not pay attention.
No comments:
Post a Comment