Music in Advertising

These series of commercials were extremely popular (at least until they were over done). Why was that? For no other reason then the commercial epitomizes most of the functions of music in advertising. The commercials are entertaining, made even more so by the presence of the catchy music. The music give what would be a series of very obscure commercials some structure, mediating between the disjointed images. Now, the most important function of the music in these commercials especially (since the music is what holds the information the company wants to convey) is the memorability. It serves the purpose of the classic jingle; to stay with you and be that song the consumer finds themselves singing and don’t know why. And with this specific kind of music, the advertising firm is targeting a certain kind of group with a certain kind of lifestyle. This kind of music is kind of hip, kind of goofy, something that would attract a young demographic that is getting out of college and trying to buy a house.


A possible impact that this commercial may have on popular culture is the development of real bands that form and find fame from advertisements. We may be heading toward an era of a decline in underground music and a trend towards commercialization and an attempt to break through from an extreme commercial stand point.