The intended audiences are teens, probably between 13-18, possibly even college students because high school was close enough to where these classroom situations are still relatable. I mean, college students still have crazy professors. I know that advertisers often try to localize advertisements because cultural differences are often great. Core values and humor especially, are regularly not universal. However, globalization and the boom of social networking are quickly closing the gap on cultural differences that distance once occupied.
Now, a commercial that I would never see on television is on my Facebook news feed both entertaining me and doing its job as an advertisement, selling me Fanta. This is the future of advertising. Viral Videos that are so universally entertaining that people seek them out and pass them on with no cost to the company. Localization is important, but it should by no means be the only means of creating advertisements. For even after laughing and walking away from my laptop, I can’t help but want to taste a peach Fanta. Well done Fanta.
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